Content and Interaction

News papers are not being abandon because oft the paper they are printed on. People seek other forms of news because they may then participate by commenting on or cussing at the news. People want interactivity. People want to throw their two cents out there and maybe get a mention in the real content.

It is not all about content any more. There is also user content and interaction to be considered. By cutting themselves off from Google search, media companies may be shooting themselves in both feet. Not only will people not find their content in the first place, but the current list of content providers may be left behind because people cannot stand their and complain about the content in the second place.

Google has a beta service now that lets people put up any comment and even links on almost any page. This is a way for people to leave their two cents on almost any surface of the web. Even places that don't want this functionality will get it. Even people who own the page may not be able to view all the content because it can be marked private.