Words matter.

https://notthebee.com/article/the-political-right-is-starting-to-use-lefties-idiotic-language-against-them-and-its-beautiful

People are starting to use Lefties' nonsensical language against them and it’s absolutely beautiful: Meet #SuperStraight and #BlueAnon

One of the biggest issues conservatives have faced in recent decades is a lack of control over shaping language. See, everyone right of Marx believes in objective, scientific definitions. For example, a tree... is a tree.