I knew the moment I hard the two were joining up that AOL and Time
Warner wouldn't last. The marriage outlasted my expectations. I thought
five years was the magic number. They were the kind of combination that
marketing and management things will work, but engineers and grunts
know is doomed. A competitor to the internet and a provider of TV
commercials don't have much in common. The only thing they had in
common was a tenancy to sandbox their customers. That they agreed on.
Correct me if I'm wrong, but when two companies split and one is
just left to fend for itself, isn't that a sign of its impending
failure? The wording of the news note I got this morning was vague and
neutral. Not that I expected anything more definitive.
"Time Warner will exact AOL like a cancer, leaving it to fester,
wither and die, stock holder be dammed."
At least that would make for better water cooler conversation. I just don't think AOL has a sustainable business model unless it starts to compete with iTunes or Facebook in some way. That is what AOL wanted to become after all. They failed in their own special way. Maybe this is a second chance to fail a third time.
No comments:
Post a Comment