It wasn't me. You can't prove anything.


2010-07-16

Pay Wall Woes

News: Murdoch's UK Paywall a Miserable Failure

from the sorry-rupert dept.

"As part of his war against free, Rupert Murdoch put the Times and Sunday Times of London behind a paywall. Michael Wolff of Newser asks how that's working out for him. You can guess: miserable failure: 'Not only is nobody subscribing to the website, but subscribers to the paper itself — who have free access to the site — are not going beyond the registration page. It's an empty world.' Not that this wasn't entirely predictable."

I give Murdoch props for at least trying. He is going about it the wrong way in my opinion. Someone needs to figure out how to make money without milking people needlessly.

It isn't that people are used to getting things for free. People are not steeling it. It is that the value of your information has dropped due to competition and explosion of choice in the area. You need to evolve or go the way of the trilobite.

I'm just saying.

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