It wasn't me. You can't prove anything.


2007-09-29

That clears things up


Intel To Rebrand Processors In 2008

DJ notes that TechARP has up a look at Intel's plans to rebrand their processors, including what must be a leaked internal chart of the old and new landscape of product names. This story doesn't seem to have been picked up anywhere else yet. Quoting: "We just heard from an anonymous source that Intel will be rebranding their processors in 2008... These new brand names will come into effect on the first day of 2008. Intel hopes that these new brands will not only leverage the strong Core 2 brand but also make it less confusing for the consumer. At the moment, the Intel Centrino mobile platform has five different logos with brands like Centrino, Centrino Duo and Centrino Pro. Starting from January 1, 2008, Intel will consolidate the Centrino Duo and Centrino brands under the Intel Centrino brand, and rename the Centrino Pro as Intel Centrino with vPro Technology."

You think they finally figured out that in order to have customer loyalty, customers need to know what the fuck they are buying? I firmly believe that you shouldn't have to have a trade journal in your hand to buy a laptop. Some of the chips are quite lame so it pays to know what you are getting.

I remember looking for 386 or 486 on the label of a computer. Hmmm, wonder which one of those is better?

AMD used to put the number on their chip that told you what MHz it was equivalent too for an Intel chip. Now that the list of chips on both sides is incomprehensible, that doesn't make any difference any more. I doubt the CEOs of these companies could order the list of processors without consulting the CTO.

You almost have to know the history of chips these days to figure out how your new computer will react when you ask specific things of it. A multi-core chip will do better in video rendering, but not much better in surfing the web. That is, only if the software you are using takes advantage of multi core processors. Win 98 for example does not.

The vast majority of people seem to pick the cheapest chip based on MHz. That isn't the way it works any more. You have to know what you are looking for these days.

I need someone besides the companies themselves to sit down and figure out the which of all the chips is best for what situation. I need the following definitions made and maintained.

  • Best for desktop PCs that are just going to be used for surfing the net and email.
  • Best for desktop PCs that will do number crunching.
  • Best for game desktops.
  • Best for notebook PCs that will just will only be used for surfing the net and email.
  • Best for notebook PCs that still need to crunch numbers.
  • Best for notebook that are marketed to gamers.
  • Best for notebooks for tree-hugging low power freaks.
  • Best for 'X' kind of server.

You get the idea. Maybe I should start this list. If only I were industrious. That what you need to know link kind of does this, but they have too much crap wrapped around it.

No comments: